AI-Driven Retail Transformation: Enhancing Customer Experience and Operational Efficiency at Rewe

I earned Merit in this business transformation project, which examines the integration of AI assistants at Rewe, focusing on their impact on customer experience and operational efficiency. From an analytical perspective, it highlights improvements in personalization, customer satisfaction, and cost reduction through AI. From a project management standpoint, the study emphasizes aligning AI implementation with strategic business objectives while addressing challenges such as ethical concerns and integration complexities. The findings offer valuable insights into leveraging AI for competitive advantage in the retail industry.